Direct Mail Services
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Direct Mail Services
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For your business needs, DMrocket offers through-the-line solutions where you can fulfil your entire Direct Mail requirements. From tapping into our extensive database, letter shopping, printing, personalisation and delivery to response handling, campaign management to post campaign analysis, we have the solution to meet your needs.
Preparing a Direct Mail is not difficult, but getting it right requires some thoughtful planning. Here’s a step-by-step guide to creating a good Direct Mail campaign:
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Create a compelling offer for your promotion
What do you hope to achieve? Develop a right incentive and an offer so enticing they feel compelled to respond.
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Decide on your launch date
When do you need to launch your campaign? Determine your timeline to get things ready.
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Prepare your database
Use your existing database or for a no-fuss experience, make use of DMrocket’s data management services. If you do not have a database, you can also tap on DMrocket’s vast variety of databases.
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Leave the rest in DMrocket’s good hands
Once your artwork is ready, let your printer and DMrocket take care of the rest. These include:
- Database management
- Letter shopping
- Mail drops
- Post-campaign management
Campaign Solutions
Click on the rockets to find out more.
Spend Your Dollar Wisely
DMrocket understands the importance of getting it right before your campaign begins. By doing our research beforehand, we ensure that your marketing dollars are not put to waste.
Market Analysis
Key To A Successful Campaign
Knowing how your market works and what your customers really want is essential to the success of your business. DMrocket will help you identify where you should focus your efforts, how you can maintain a competitive edge, and help you in your marketing planning.
Understand:
- What customers want and need
- How customers behave
- What influences them in their purchases
- What competitors are offering
- How you can differentiate yourself
From here, DMrocket can help you establish the best sales and communication channels for your target audience.
Database Analysis
Better Understand Your Customers
Coupled with the information from market analysis, DMrocket will also create a profile analysis of the intended database to help you understand the common characteristics of your best customers.
With Marketing Analytics or Database Marketing, you can identify high value customers and fully maximise your potential with this audience.
Understand:
- Which customers spend the most
- Which customers would need your product or service
- What kind of promotions and offers would be appealing
With such research, you would have an improved knowledge of your customer base, maximise your mailing costs and gain better returns on your direct mail investment.
If you are in Business to Business marketing:
You could find out individuals’ job designations, the company’s business activity, the key decision makers and the number of employees and its geographical area.
If you are in Business to Consumer marketing:
First, identify your product positioning as this will determine the nature of the prospect list, from the masses, to targeted segments, to the individual.
Important information include the demographics, such as the affluent proxy indicator based on the types of residences they live in, the number of people in their households; as well as psychographic indicators on lifestyle choices to determine their propensity to respond.
Database Rental
Your Target Audience
DMrocket has an extensive database of potential customers that you can reach out to. It is segmented based on common criteria and from our previous experiences in database marketing and marketing analytics.
You can tap into our ready-to-go databases:
Why SingPost Database?
Getting Down To It
With the research all done and the infrastructure set up, you can now embark on your campaign. Take advantage of the various mediums and services that DMrocket offers.
Direct Mail
Straight To Your Customers’ Homes or Offices
Any business, with the right strategy, can use direct mail to increase sales and revenue. By first identifying the correct target market, you can send your prospects an offer that is too good to be missed.
DMrocket will be able to advise you on the best methods for your campaign and budget – whether it should be a personalised mailer, if it should include Business Reply Service (BRS) envelopes or if it should be a staggered campaign so that you will have your resources to manage the responses properly.
Direct Mail is measurable and its response can be evaluated. This will help you understand your customers and in the next part of your campaign, your ROI (Return On Investment) should rise.
Find out which creative approach you should take! Direct Mail offers businesses a cost-effective way to test this. Simply send different mailers to small groups and see which of these methods receive the highest response rate. You can then implement the most successful campaign to a larger audience!
Click here to find out how you can save money on postage for your direct mail.
Advertising
Boost Your Campaign
Complement your Direct Mail campaign with an advertising campaign. Choose from our suite of media such as Floor and Poster Advertising displayed prominently in strategically-located post offices. Or choose to advertise on QTV, TV screens in all 62 post offices across Singapore that feature advertisements and content to a captive audience of 26 million customers a year.
Other advertising options to look out for in Singapore Post:
- Retail advertising
- SAM machines
- vPOST
- MyMailMoment
- MyStamp
- Philately
Know who your best customers are? Tone your ads to talk directly to people like them. And don’t forget, it really is more important to produce ads that sell than to produce ads that win awards.
Learning from Experience
Finding out what works in your market and why, is a great mind asset. From the results of your campaigns, DMrocket can help your future marketing efforts become more attuned to your customers.
Measurement
Most Measurable Form Of Marketing
Direct Mail, unlike above-the-line advertising, is totally measurable. With any direct mail campaign, you can calculate a break-even point and even work out the cost per response and the actual return on investment.
To make this even simpler for you, DMrocket offers the following services:
Business Reply Services
Make it easy for your recipients to respond to you by including Business Reply Services (BRS) envelopes in your mailers. This cuts down on the need for your customers to buy stamps, and you only pay for the responses you receive. By using different BRS envelopes, you can also track where your responses come from both locally and internationally.
P.O. Box Rental
If you require mail-back responses from your customers, consider renting a Post Office (P.O.) Box from SingPost to ensure a more efficient system of managing your mails. This allows you a convenient way to separate your campaign responses (contest entries or mail orders) from your usual office mail. SingPost offers over 60 P.O. Box locations for your convenience.
Postage Paid Impression
The Postage Paid Impression (PPI) Service provides a convenient way of sending regular bulk Direct Mail without spending valuable time affixing stamps and franking mail.
Data Management
To help you with your data management needs, DMrocket also provides data entry services for the responses you receive.
Fulfilment
Need to send samples, prizes or order deliveries to your customers? Leave it to DMrocket’s Fulfilment Service, which includes:
- Order acceptance
- Issuing of delivery orders with physical deliveries
- Local door-to-door delivery of items to customers
- Track and trace
- Inventory control
Direct Mail is a continuous learning process and the data analysed by DMrocket can help you understand your customers better. Refine your next campaign, and make each subsequent campaign more effective than the last.
Innovation
Always Something New
As top local agency of Marketing Magazine's 2009 'Direct Marketing Agency of the Year', DMrocket is constantly at the forefront of Direct Mail innovation.
From low-cost personalised mailers using DMrocket’s programmable data printing solutions to customised delivery services, we are always looking out for newer and better ideas to improve your Direct Mail campaigns.
Visit our website regularly or give us a call to find out what else we have up our sleeves.
Return on Investment
Your Results Matter To Us
Part of our solutions include the calculation of your marketing ROI (Return on Investment) for your campaign. Your ROI represents the percentage of the campaign’s cost that is recovered by the sales that result from it. This allows you to compare different Direct Mail campaigns or to compare it against other marketing efforts.
We believe in looking after our customers’ interests and will advise you on the success of your campaign or how you can further tap its potential.
