Case Studies
BBH Asia Pacific: Make Your Campaign A Keeper
Published: June, 2010
Objective
To show contacts and clients in Singapore the campaigns that BBH had created.
Approach
A set of quarterly postcards featuring their latest work and news on BBH were mailed to their existing clients, potential clients and media.
Results
The postcards were displayed on clients' notice boards and are used as creative references by their clients.
With agencies rushing to get on the digital bandwagon, sometimes it pays to take a step back into traditional ways. BBH Asia Pacific shows why old is still gold when it comes to making a lasting impression with direct mailers.
Being a fully integrated agency that undertakes a good deal of digital work for our clients, we have used digital media as a new business tool for some time.
But, we have also had a great deal of success using traditional direct marketing.
As many of the campaigns we create are regional in nature, many of our contacts in Singapore have never had the opportunity to see our work.
To give them the chance to see what we're doing on a regional level, we thought it would be nice for our contacts and clients to get something physical and more touchyfeely.
Over the past three years, we have been mailing out a set of quarterly postcards featuring our latest work and BBH news to clients, potential clients and the media as an exercise to keep them up to speed with our outputs and successes.
The Singapore Tourism Board's "Your Singapore.com" campaign is an example of one of our most recent postcard series, which featured the latest print campaign asking a number of questions that BBH considered when developing the campaign.
The feedback we get from our mailing list is that the postcards stay on notice boards or get used as creative references in meetings.
Some end up on fridge doors, and that's fine with us.
We know it serves as a great tool and ultimately it's a fun and inexpensive way to always keep us in the minds of existing and potential clients and to showcase our latest work and success.
- Ara Hampartsoumian
- Regional business development director
- BBH Asia Pacific