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Case Studies

Friso: Big on Nutrition, Small on Spending

Objective

To advertise the latest discounts and promotions for Dutch Lady and Friso so as to drive sales. To update consumers on Dutch Lady and Friso's range of products and their benefits.

Approach
  • Attractive price discounts for Dutch Lady and Friso. Information on Dutch Lady and Friso's range of products, including newly launched items was sent via Admail to 1 million households.
  • Newspaper ads
Results

Both Dutch Lady and Friso saw increases in sales and market shares.

"The Admail service proved useful in ensuring that consumers are updated on Dutch Lady and Friso's latest promotions and range of products and their benefits. Direct delivery of the mailers to each household has greatly increased view-rate which translated into sales increases for both brands."

  • Adeline Lee
  • General Sales Manager
  • Friesland Foods