Case Studies
Roche Diagnostics: Don't Ignore Diabetes
Objective
To educate people that self blood glucose testing is important in management of diabetes.
Approach
- 250,000 Admail were sent to households.
- People could present the redemption form found on the Admail at selected outlets.
Results
There were many telephone queries about diabetes and the procedure to redeem.
"This is the 1st time we tried Admail and are extremely pleased with the results. The team felt that it is something we can do."
- Soo Sien Yee
- Asst Product Manager
- Roche Diagnostics