Press
Launch of the inaugural Things Box
DMrocket has produced a direct mail pack branded as Things Box with the tagline, “surprises for grabs”, to make direct mail more attractive. Each issue of Things Box promises something surprising.
Things Box is distributed on a limited basis to selected subscribers. It is a box of assorted items from multiple consumer organisations.
Mr Steve Ng, Vice President (Marketing) of SingPost said, "Marketers are always looking for new ways to build brand awareness for their products. Things Box, a creative direct mail initiative of SingPost, provides another innovative and refreshing approach to direct mail, helping customers to reach their targeted audience. It is a box full of interesting things that recipients can play with, read or use as decorative displays. Our message is clearly to look out for pleasant surprises in Things Box."
In the inaugural Things Box, 5,000 subscribers who fit the pre-determined demographics for the 1st Things Box will receive a limited edition magnet, a hamburger designed stress ball, a herbs sample, a fan, a platinum beauty membership card and cosmetic samples.
Consumers need to sign up for the Things Box only once via our website at www.singpost.com/thingsbox. Registration is free.
The 2nd Things Box is expected to be released in February 2011.
